Easy Fresh provides consistent freshness for 30 days. The cover contains 2-3 times more fragrance than gels or metered aerosols, while the motor driven fan moves the air freshener further than a typical passive system. Easy Fresh is powered by a smart chip that controls the fan consistently, turning it sparingly in week 1, and gradually turning more frequently until week 4 when it runs constantly. This technology ensures your space smells fresh and clean from day 1 to day 30. Maintenance is easy, with the LED and audible reminders and a push button cover for quick removal and replacement. Easy Fresh refills are part of Fresh Product's closed-loop recycling program and are 100% recyclable.